Thursday, May 12

How Sway & King Tech's "This Or That" Introduced Eminem, Tech N9ne & Crooked I

In June of 1999 Interscope Records released Sway & King Tech's This Or That album, featuring DJ Revolution. The cover art to the project featured a hologram of the trio evolving from B-Boy garb to a mockery of the last days of the so-called "shiny suit era." The contents of the compilation also were about evolution, with inclusions such as Main Source's "Looking At The Front Door" and DJ Cash Money & Marvelous Marv's "Ugly People Be Quiet" as well as new music '90s underground Hip Hop luminaries such as Jurassic 5, Dilated Peoples and Canibus.

Although the work would be the only major label effort for the iconic Wake Up Show pair of Sway & Tech, it can be looked at 11 years later as strongly responsible for delivering three of 2011 Hip Hop's biggest stars to the masses. This Or That marked a pivotal career point for Eminem, who is greatly to thank for Interscope's '00s reign as he ascended from backpacker-to-top-selling superstar in that very same 1999 year.

Read the full interview


Post a Comment