Friday, June 26

Eminem Shoots Video For 'Beautiful' in Detroit With Director Anthony Mandler

Eminem Shoots Video For 'Beautiful' in Detroit With Director Anthony Mandler. (PRNewsFoto/Interscope Records)


SANTA MONICA, Calif., June 25 /PRNewswire/ -- As Eminem told followers of his Twitter blog last week, the hip-hop superstar has completed shooting the video for "Beautiful" -- the fourth single from his platinum album Relapse -- in Detroit. The video was directed by Anthony Mandler.

The video was filmed at noted Detroit landmarks, now past their prime though in many ways now more iconic than ever. Through locations such as the once-grand Beaux-Arts train station (Michigan Central Station, which was built in 1913), the original Tiger Stadium (built in 1912), and the old Packard Motor Car Company plant (established in 1903), the viewer sees both Detroit's grand past and very real present, and Eminem finds in Detroit a new metaphor for the lyrical content of the song.

"Tiger Stadium is being torn down, and the train station is supposed to be demolished too. This video is one of the last times anybody outside of Detroit is going to see them," commented Eminem. "I wrote 'Beautiful' when I was really down, during a difficult time struggling with my addiction. It's a reminder to keep your head up, and to see who you really are despite what you may be going through. Now that I've gotten through the toughest part, I see how the song relates to Detroit, and it feels even more powerful to me."

Eminem's first album since 2004's 4x-platinum Encore, Relapse went platinum within four weeks of its release by Interscope Records on May 19th. It debuted at No. 1 on the Billboard album chart, selling more than 608,000 copies in the U.S., and more than one million worldwide, in its first week alone.

SOURCE Interscope Records


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